Utajiskiaje kuona Beyonce
akiwa amevaa vazi
lililotengenezwa kwa kanga
yenye maneno ya Kiswahili?
‘Wawili Ninyi Yawahusu….’
yanasomekana maandishi
kwenye vazi alilolivaa
mwanamuziki wa Marekani,
Beyonce Knowles.
Vazi hili alilolivaa Beyonce
kwenye moja ya show zake za
tour ya Mrs Carter,
limetengenezwa na
mwanamitindo wa Tanzania
aishie jijini London Uingereza,
Christine Mhando mwenye
brand ya Chichia London.
Chichia London ndio brand iliyo
maarufu sana nchini Uingereza
kwa kutengeneza nguo za
Kitanzania kwa kutumia Kanga
na material mengine Kiafrika.
Christina (katikati)
Hizi ni baadhi ya nguo
alizotengeneza.
About Christine Mhando
Christine is based in London,
United Kingdom. She studied at
University for the Creative Arts
(UCA) and graduated in 2002.
Her collections are produced in
Tanzania.
London-based designer
Christine Mhando graduated
from Kent University with an
honours
degree, in 2002. After her
studies, Mhando gained
invaluable experience working
for high-end
designers as well as
womenswear brands and
suppliers for the high-street
Mecca. With the
knowledge she acquired,
Tanzanian-born Mhando
launched the label that bears
her childhood
nickname, Chichia.The Chichia
ready to wear range is an
amalgamation of both
continents and cultures from
which the designer was raised.
The label’s signature transpires
from the artful application of
the
‘Khanga’, a traditional east
African cotton printed fabric
used by local women as wraps.
Each
collection consists of an
eclectic range of dresses and
separates in modern wearable
silhouettes
and styles in a variety of
succulent colours. Chichia’s
intelligent use of eye-catching
colourful
prints in natural fabrics
intermixed with beautiful
embellishments and intricate
detailing makes
every piece uniquely innovative
and a timeless addition to
anyone’s wardrobe.
Currently stocked in
independent boutiques across
the world and online, Chichia
has gained a cult following on
the online blog circuit as well
as extensive press attention in
distinguished publications such
as Grazia, Marie Claire,
Cosmopolitan, Independent and
Daily mail.
All have warranted Chichia with
a place on the London Fashion
Week circuit and showcases in
fashion events such as Untold
and Fashion Diversity, as well
as exhibiting at Copenhagen
Fashion week, Swahili Fashion
week in 2009 and 2010
consecutively, as well as ARISE
Magazine fashion week in Lagos
2011, Africa At Soboye (London)
2012 and Africa Utopia at the
London Southbank 2012.
Winners of the 2011 Ethical
Fashion Forum Innovation
award (for the collaboration
with Tanzanian brand Made By
Africa), Chichia has been
recognised as an international
ethical African designer who
modernises and transforms
traditional East African textiles
into stylish and considered
fashionable attire
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